Turning Engagement Into Real Rewards
Turning Engagement Into Real Rewards
GoToken is a mobile Web3 platform that rewards users for completing branded microtasks. It uses a “proof-of-activity” protocol to connect user interaction with brand visibility, making engagement trackable, rewarding, and purposeful.
GoToken is a mobile Web3 platform that rewards users for completing branded microtasks. It uses a “proof-of-activity” protocol to connect user interaction with brand visibility, making engagement trackable, rewarding, and purposeful.
Web3
Web3
Brand Engagement
Brand Engagement
Tokenization
Tokenization
Micro tasking
Micro tasking
Client
Client
Aqqute Labs Limited
Role
Role
Product Designer (UI/UX)
Tools Used
Tools Used
Figma, Miro, Google docs
Time Frame
Time Frame
6 weeks
The Challenge
The Challenge
Brands struggled to measure real engagement and motivate users to participate in their marketing campaigns. On the other hand, users didn’t see any value in their interactions. This resulted in low retention, poor participation, and campaign fatigue.
Brands struggled to measure real engagement and motivate users to participate in their marketing campaigns. On the other hand, users didn’t see any value in their interactions. This resulted in low retention, poor participation, and campaign fatigue.
Solution
Solution
I designed a Web3 mobile app that transformed marketing microtasks into simple, rewarding experiences. Users could complete tasks like follows or shares and earn verified tokens through a transparent proof-of-activity engine. I introduced a gamified badge system, a real-time token wallet, and a leaderboard to increase motivation. The interface was clean, intuitive, and built to onboard both crypto-savvy and mainstream users with ease.
I designed a Web3 mobile app that transformed marketing microtasks into simple, rewarding experiences. Users could complete tasks like follows or shares and earn verified tokens through a transparent proof-of-activity engine. I introduced a gamified badge system, a real-time token wallet, and a leaderboard to increase motivation. The interface was clean, intuitive, and built to onboard both crypto-savvy and mainstream users with ease.
Result
Result
The final product delivered a balanced system where users felt genuinely rewarded for their actions, and brands gained access to trustworthy, actionable engagement data. The gamified interface encouraged repeat usage, while the transparency of token earnings built trust across the user base. Overall, the project successfully redefined what digital engagement could look like when powered by user-centric design and smart Web3 integration.
The final product delivered a balanced system where users felt genuinely rewarded for their actions, and brands gained access to trustworthy, actionable engagement data. The gamified interface encouraged repeat usage, while the transparency of token earnings built trust across the user base. Overall, the project successfully redefined what digital engagement could look like when powered by user-centric design and smart Web3 integration.
5,000+
5,000+
Users onboarded
Users onboarded
78%
78%
Daily task completion
Daily task completion
3.5x
3.5x
Increase in session time
Increase in session time
My Role & Responsibilities
My Role & Responsibilities
Design & Strategy
Design & Strategy
I handled the end-to-end design of the GoToken App, from user research, task flow mapping, wireframing, and designing a clean, intuitive interface. The focus was on creating a simple, engaging experience with Web3-inspired visuals and gamified features like badges and leaderboards to improve engagement.
I handled the end-to-end design of the GoToken App, from user research, task flow mapping, wireframing, and designing a clean, intuitive interface. The focus was on creating a simple, engaging experience with Web3-inspired visuals and gamified features like badges and leaderboards to improve engagement.
Prototyping & Testing
Prototyping & Testing
I built interactive prototypes and tested them with real users and product managers via Google Meet. Their feedback helped refine the task and reward system, making the app more intuitive and aligned with user needs.
I built interactive prototypes and tested them with real users and product managers via Google Meet. Their feedback helped refine the task and reward system, making the app more intuitive and aligned with user needs.
Design Process
Design Process
Discovery and User Research
Discovery and User Research
I worked with the founders to understand what motivates Web3 users and what brands expect from user-driven campaigns. We also studied gaps in platforms like Honeygain and Sweatcoin to shape a more engaging and transparent experience.
I worked with the founders to understand what motivates Web3 users and what brands expect from user-driven campaigns. We also studied gaps in platforms like Honeygain and Sweatcoin to shape a more engaging and transparent experience.
Information Architecture
Information Architecture
I developed the information architecture to organize the app’s content and features in a clear, intuitive structure. This helped ensure smooth navigation across core areas like onboarding, task discovery, wallet connection, and reward tracking, reducing confusion and improving user flow from the start.
I developed the information architecture to organize the app’s content and features in a clear, intuitive structure. This helped ensure smooth navigation across core areas like onboarding, task discovery, wallet connection, and reward tracking, reducing confusion and improving user flow from the start.
Design System and Style Guide
Design System and Style Guide
I created a lightweight design system to maintain visual consistency across the app. This included color tokens, typography styles, spacing rules, and reusable components. The style guide ensured scalability and made handoff to developers seamless.
I created a lightweight design system to maintain visual consistency across the app. This included color tokens, typography styles, spacing rules, and reusable components. The style guide ensured scalability and made handoff to developers seamless.
Wireframing and Prototyping
Wireframing and Prototyping
I designed low-fidelity wireframes to map out the user journey and layout key screens. These were turned into interactive prototypes in Figma and shared with product managers and potential users for feedback, helping to refine key interactions early.
I designed low-fidelity wireframes to map out the user journey and layout key screens. These were turned into interactive prototypes in Figma and shared with product managers and potential users for feedback, helping to refine key interactions early.
UI Design
UI Design
The high-fidelity design supports both light and dark modes to improve accessibility and user comfort. The experience covers everything from onboarding to wallet withdrawals with a clean and intuitive interface.
The high-fidelity design supports both light and dark modes to improve accessibility and user comfort. The experience covers everything from onboarding to wallet withdrawals with a clean and intuitive interface.
Authentication and Onboarding
Authentication and Onboarding
Users can easily sign up or log in. Onboarding introduces the app's purpose and guides users into the dashboard.
Users can easily sign up or log in. Onboarding introduces the app's purpose and guides users into the dashboard.
Dashboard and Task Flow
Dashboard and Task Flow
The dashboard displays available tasks with instructions and progress indicators. Users can explore, start, and complete microtasks with ease.
The dashboard displays available tasks with instructions and progress indicators. Users can explore, start, and complete microtasks with ease.
Leaderboard and Gamification
Leaderboard and Gamification
Users can view their rankings and track progress. This encourages participation and a sense of achievement.
Users can view their rankings and track progress. This encourages participation and a sense of achievement.
Wallet Flow
Wallet Flow
Users can add a wallet address, view earnings, and withdraw tokens. The flow includes confirmation prompts to keep things clear.
Users can add a wallet address, view earnings, and withdraw tokens. The flow includes confirmation prompts to keep things clear.
Profile and Settings
Profile and Settings
This section lets users update their profile, adjust preferences, and manage account settings.
This section lets users update their profile, adjust preferences, and manage account settings.
Dark Mode
Dark Mode
The entire interface is designed in both light and dark themes to suit user preferences and different environments.
The entire interface is designed in both light and dark themes to suit user preferences and different environments.
Usability Testing & Handoff
Usability Testing & Handoff
I conducted usability sessions via Google Meet with potential users and product managers to validate key flows, especially task completion and wallet actions. Their feedback helped refine clarity, improve copy, and tighten interactions. Once finalized, I organized design files, created a handoff guide, and shared components and flows with developers for seamless implementation.
I conducted usability sessions via Google Meet with potential users and product managers to validate key flows, especially task completion and wallet actions. Their feedback helped refine clarity, improve copy, and tighten interactions. Once finalized, I organized design files, created a handoff guide, and shared components and flows with developers for seamless implementation.
"Belema brought our vision to life with a design that is both intuitive and engaging. The app now feels seamless for users and valuable for brands."
"Belema brought our vision to life with a design that is both intuitive and engaging. The app now feels seamless for users and valuable for brands."
Aquila Kalagbor
Aquila Kalagbor
Product Development Lead
Product Development Lead
Conclusion
Conclusion
This project challenged me to simplify a Web3 experience for first-time users. By focusing on gamified microtasks, intuitive wallet flows, and clean UI, I delivered a product that's both engaging and easy to use. The case study reflects thoughtful design decisions backed by real feedback, user needs, and visual consistency.
This project challenged me to simplify a Web3 experience for first-time users. By focusing on gamified microtasks, intuitive wallet flows, and clean UI, I delivered a product that's both engaging and easy to use. The case study reflects thoughtful design decisions backed by real feedback, user needs, and visual consistency.