Making Every Event into an Unforgettable Experience
Making Every Event into an Unforgettable Experience
The Velvet Expression is a premium event styling brand that needed a website to reflect its sophisticated aesthetic, attract high-end clients, and streamline inquiries. I was responsible for crafting a site that not only showcased their work but evoked the emotion and richness of their brand.
The Velvet Expression is a premium event styling brand that needed a website to reflect its sophisticated aesthetic, attract high-end clients, and streamline inquiries. I was responsible for crafting a site that not only showcased their work but evoked the emotion and richness of their brand.
Web Design
Web Design
Event Planning
Event Planning
Event Styling
Event Styling
Luxury Branding
Luxury Branding
Client
Client
The Velvet Group
Role
Role
Web UI/UX Designer
Tools Used
Tools Used
Figma, Figjam, Wordpress
Time Frame
Time Frame
6 weeks
The Challenge
The Challenge
The main challenge was crafting a luxurious and elegant feel without clutter or excessive animations. The brand needed to attract affluent clients while remaining accessible and intuitive across devices.
The main challenge was crafting a luxurious and elegant feel without clutter or excessive animations. The brand needed to attract affluent clients while remaining accessible and intuitive across devices.
Solution
Solution
I focused on minimal layouts, elegant typography, and rich visual storytelling. Each section was designed to feel immersive — from showcasing signature events to guiding users seamlessly to contact. I used high-resolution imagery, soft transitions, and a muted but regal color palette to bring the experience to life.
I focused on minimal layouts, elegant typography, and rich visual storytelling. Each section was designed to feel immersive — from showcasing signature events to guiding users seamlessly to contact. I used high-resolution imagery, soft transitions, and a muted but regal color palette to bring the experience to life.
Result
Result
The final design conveyed elegance while improving clarity and usability. The clean structure and focused content helped highlight The Velvet Expression’s offerings without overwhelming visitors. The site now stands as a strong visual representation of the brand’s premium service and attention to detail.
The final design conveyed elegance while improving clarity and usability. The clean structure and focused content helped highlight The Velvet Expression’s offerings without overwhelming visitors. The site now stands as a strong visual representation of the brand’s premium service and attention to detail.
32%
32%
Increase in inquiry submissions
Increase in inquiry submissions
50+
50+
Contact forms submitted
Contact forms submitted
65%
65%
Mobile-first traffic retention
Mobile-first traffic retention
My Role & Responsibilities
My Role & Responsibilities
I led the website design from strategy to high-fidelity UI. I conducted research to understand the target audience, created a detailed sitemap and information architecture, and translated insights into wireframes and interactive prototypes. I also developed a style guide and collaborated with the founder to ensure the visual tone matched the brand’s identity.
I led the website design from strategy to high-fidelity UI. I conducted research to understand the target audience, created a detailed sitemap and information architecture, and translated insights into wireframes and interactive prototypes. I also developed a style guide and collaborated with the founder to ensure the visual tone matched the brand’s identity.
Design Process
Design Process
Wireframing and Prototyping
Wireframing and Prototyping
Low-fidelity wireframes helped map out layout and user flow. Interactive prototypes were shared for client feedback and alignment before refining into final designs.
Low-fidelity wireframes helped map out layout and user flow. Interactive prototypes were shared for client feedback and alignment before refining into final designs.
Design Style Guide
Design Style Guide
I developed a consistent style guide featuring modern serif and sans-serif pairings, soft gold and muted blush tones, and refined UI elements. The system ensured visual consistency and easy handoff for development.
I developed a consistent style guide featuring modern serif and sans-serif pairings, soft gold and muted blush tones, and refined UI elements. The system ensured visual consistency and easy handoff for development.
High-fidelity UI Design
High-fidelity UI Design
The design focused on sophistication and ease. From full-bleed hero images with elegant typography to a clean, grid-based portfolio showcasing styled events, every screen was built to reflect luxury. The homepage, events gallery, blog, about, and contact pages were all crafted with a consistent visual language. Testimonials used a sleek carousel, while forms stayed minimal and responsive.
The design focused on sophistication and ease. From full-bleed hero images with elegant typography to a clean, grid-based portfolio showcasing styled events, every screen was built to reflect luxury. The homepage, events gallery, blog, about, and contact pages were all crafted with a consistent visual language. Testimonials used a sleek carousel, while forms stayed minimal and responsive.
Responsive & Mobile Design Implementation
Responsive & Mobile Design Implementation
Developed fully responsive layouts and optimized designs for mobile devices to ensure seamless, accessible experiences for users across all screen sizes.
Developed fully responsive layouts and optimized designs for mobile devices to ensure seamless, accessible experiences for users across all screen sizes.
Usability Testing & Handoff
Usability Testing & Handoff
Testing involved meeting with the brand owner to review their goals, ensure the website aligned with their vision, and address any remaining challenges before development.
Testing involved meeting with the brand owner to review their goals, ensure the website aligned with their vision, and address any remaining challenges before development.
"Working with you on our website was an absolute pleasure. You truly understood the essence of The Velvet Expression and translated it into a design that feels both elegant and functional. The site reflects our brand beautifully and has already impressed our clients. Thank you for bringing our vision to life with such creativity and professionalism."
"Working with you on our website was an absolute pleasure. You truly understood the essence of The Velvet Expression and translated it into a design that feels both elegant and functional. The site reflects our brand beautifully and has already impressed our clients. Thank you for bringing our vision to life with such creativity and professionalism."
Onyinye Ejike
Onyinye Ejike
Founder/ Creative Event Director, Velevet Group
Founder/ Creative Event Director, Velevet Group
Conclusion
Conclusion
The Velvet Expression project brought luxury storytelling to life through thoughtful visuals and intuitive flow. It’s a website that not only looks elegant but feels effortless—balancing emotional appeal with refined functionality.
The Velvet Expression project brought luxury storytelling to life through thoughtful visuals and intuitive flow. It’s a website that not only looks elegant but feels effortless—balancing emotional appeal with refined functionality.